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Study: Shoppers using reviews, social posts and video more than ever | Retailing Today

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
JULY 15, 2015 | BY GINA ACOSTA

Product reviews, social media posts and videos are having more of an impact on shoppers than ever before, according to a new survey from Bazaarvoice.

The Bazaarvoice Conversation Index Volume 9 examines how consumers' online and offline shopping behavior is influenced by consumer-generated content (CGC) such as ratings and reviews, questions and answers, photos, videos, and social posts.

http://www.retailingtoday.com/article/study-shoppers-using-reviews-social-posts-and-video-more-ever
 

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